Fractional Chief Behavioural Officer (CBO)

Science-Driven Strategies for Exceptional Results

My Fractional CBO Services

1. Optimize Sales Team Performance

  • Train sales teams using behavioral science to improve persuasion and closing techniques.
  • Identify cognitive biases that impact customer decisions and tailor sales strategies accordingly.
  • Enhance team motivation and performance with evidence-based practices.

2. Boost App & Marketing Effectiveness with Nudges

  • Design campaigns that leverage behavioral insights to influence customer decisions.
  • Optimize customer journey, messaging, framing, and delivery to drive the desired actions.
  • Reduce friction in the customer journey, enhancing conversions and retention.

3. Research-Driven Campaigns and Policy Setting

  • Apply established behavioural research to inform campaign strategies and policy design.
  • Conduct experiments and A/B testing to fine-tune initiatives for maximum impact.
  • Leverage data-driven insights to improve effectiveness continuously.

4. Ensure Optimal Policy Adoption

  • Use proven behavioural principles to create policies that are easily understood, accepted, and acted upon.
  • Craft activation strategies that ensure successful rollout and compliance.
  • Identify and mitigate psychological barriers to adoption.

5. Drive Positive Employee Behavior Change

  • Develop programs that foster collaboration, productivity, and engagement.
  • Use behavioural techniques to manage change and align employees with organizational goals.
  • Create incentives and environments that encourage desired behaviours.

Why Work with Me?

Proven Expertise: Over 30 years of experience in sales, business leadership and behavioural science.

Practical Application: I transform academic insights into real-world strategies that drive results.

Fractional Flexibility: Access to high-level expertise without the cost of a full-time hire.

Tangible Impact: My work focuses on achieving clear, tangible outcomes for your business.

Let’s Transform Behaviour Into Business Success

Engage me as your Fractional Chief Behavioural Officer to elevate your marketing, policies, sales, and employee performance.

Write to raymond.au@nudginglabs.com. Let's chat!