Welcome to Nudging Labs!

Hi there, my name is Raymond Au. I have always been at the intersection of technology, data, and human behaviour. With over 30 years of experience in technology sales, business development, and leadership roles across major corporations and startups, I have seen firsthand the challenges that organisations face in driving real, measurable impact.

I also believe that success in business isn’t just about numbers and targets. It’s about understanding human behaviour. Why do people make the decisions they do? How can businesses ethically influence and guide these decisions?

With these questions in mind, Nudging Labs was born.

Nudging Labs is a platform dedicated to transforming the way businesses leverage Behavioural Science, AI, and Data Science. By combining deep insights into decision-making psychology with cutting-edge data analytics, Nudging Labs helps organisations refine their sales and marketing strategies, making them not just more effective, but also more customer-centric.

My journey as a Data and Behavioural Science Leader also equipped me with the expertise to offer businesses something unique — fractional Chief Data Officer (CDO) and Chief Behavioural Officer (CBO) services. I understand that not every company can afford a full-time data or behavioral science leader, but you still need expert guidance to unlock your full potential. Let me help you integrate advanced behavioural and data-driven strategies without the overhead of a full-time executive.

In a world driven by data but shaped by human behaviour, Nudging Labs stands at the crossroads — helping businesses move beyond guesswork and into a future where science fuels success.

Write to me at raymond.au@nudginglabs.com. Let's chat!