Why You Should Attend This Course
Winning Sales & Marketing is part 2 of the Rainmaker Training Series™. This course unlocks the science behind the art of persuasion. Behavioural insights can be the secret weapon for sales and marketing professionals looking to deepen their influence, accelerate decision making, and secure deals with greater confidence.
Imagine being able to intuitively guide prospects toward saying “yes” through proven techniques that resonate at a psychological level. With a hands-on, experiential approach, you’ll move beyond theories and experience powerful behavioural techniques firsthand, equipping you with insights that work in real-life situations.
Walk away with actionable tactics that make a difference in every conversation and campaign in just 1 day!
Learning Outcomes
- Understand and apply key principles of behavioural science in sales and marketing contexts.
- Design compelling messages that attract and influence customers’ buying decisions.
- Use powerful, evidence-backed techniques to increase sales conversions and marketing engagement.
- Instil confidence in sales prospects, reducing resistance and accelerating the decision-making process.
- Develop personalised, memorable buyer experiences by leveraging practical nudging tactics.
- Implement strategies for continuous improvement in customer acquisition and retention.
Course Outline
Session 1: “The Power of Comparison”
- Explore how strategic comparisons can make your product or service the obvious choice.
- Learn methods for positioning offers that subtly shift customer preferences.
- Identify how to present options that simplify decision-making for prospects.
- Discover how to create a context where your offering stands out against alternatives.
Session 2: “Setting the Stage for Success”
- Understand the science of framing and how it influences customer expectations.
- Learn to set reference points that make your offer seem more attractive.
- Discover ways to use initial impressions to shape the outcome of your pitch.
- Use specific tactics to set standards that make other options seem less favourable.
Session 3: “The Value of Ownership”
- Uncover why people value things more when they feel a sense of ownership.
- Learn techniques to help customers feel a deeper connection with your offering.
- See how small actions can increase customers’ emotional investment.
- Discover strategies for making customers feel that your product is uniquely theirs.
Session 4: “The Allure of Getting More for Less”
- Explore the psychological pull of a deal and why it can be a powerful motivator.
- Learn how to position an offer to amplify perceived value without adding cost.
- Understand the psychological impact of “free” and how it can drive decisions.
- Discover how to enhance customer satisfaction through the concept of “gaining something extra.”
Who Will Benefit
- Sales and Presales Professionals: looking to refine and elevate their influence skills to close deals faster and with confidence.
- Marketers: aiming to craft persuasive campaigns that resonate deeply with customers.
- Business Development Teams: seeking effective tools to build stronger client relationships and conversions.
- Entrepreneurs and Leaders: who want to harness behavioural science to inspire growth and customer loyalty.
Leverage behavioural science to make a lasting impact on customers and achieve exceptional results.
Contact Us Today
Write to raymond.au@nudginglabs.com. Let's chat!